drum up: Idiom Meaning and Origin

What does ‘drum up’ mean?

The idiom "drum up" means to create or generate support, enthusiasm, or interest for something, usually through active promotion or publicity.

Idiom Explorer

Unveiling the Dynamic Energy

The idiom "drum up" is often used in American English to convey the act of generating or increasing support, enthusiasm, or interest for something. It is commonly employed when someone tries to promote or publicize an event, cause, product, or idea. The origins of this idiom can be traced back to the practice of using drums to attract attention or gather people in olden times. The phrase reflects the notion of creating a loud noise or making an effort to grab attention, as symbolized by the beating of drums in the past. Etymologically, "drum up" seems to have originated in the 16th century, though the exact source of the idiom remains unclear.

"Drum up" can be found in a variety of texts, including literature, news articles, advertisements, and everyday conversations. It is particularly prevalent in colloquial language and informal writing styles. As with many idioms, the meaning of "drum up" is not immediately apparent from its literal interpretation. Instead, it signifies the act of actively and intentionally seeking support, attention, or participation. When someone is "drumming up" support, they are taking proactive steps to rally others or raise awareness.

An example of using "drum up" in a sentence is: "We need to drum up some interest in our latest release by using social media and targeted advertising." In this context, the speaker is emphasizing the need to take action and generate excitement for their new product.

I need to drum up some support.

While "drum up" is widely understood in American English, its usage may vary slightly in different contexts and regions. Some individuals may have personal associations or connotations attached to the phrase due to their own experiences or cultural background. It is important to note that idioms can be influenced by local customs and regional variations, so it is always a good idea to consider the specific context in which an idiom is being used.

Now, let's explore how "drum up" relates to other idioms. One related idiom is "crank up." Similar to "drum up," "crank up" is a phrasal verb used to express the act of increasing something, often in terms of volume or intensity. While "drum up" focuses on generating support or interest, "crank up" refers more specifically to raising the level or degree of something. For example, one might say, "Let's crank up the music at this party and get everyone dancing."

Another related idiom is "light a fire under." This phrase conveys the act of motivating or energizing someone to take action or work harder. It is often used in situations where someone needs a boost of motivation or encouragement. When combined with "drum up," this idiom can emphasize the need to actively and energetically promote or generate enthusiasm for something. For instance, one might say, "We need to drum up excitement for the new project and light a fire under our team to make it a success."

The third related idiom is "come up with." This phrase is used to describe the act of producing or creating something, typically an idea or solution. While "drum up" focuses on generating support or interest, "come up with" refers more specifically to the creative process of generating new ideas or solutions. When combined with "drum up," this idiom can imply the need to actively and creatively generate support or interest. For example, one might say, "We need to drum up support for our new initiative and come up with innovative ways to engage our audience."

"drum up" is an idiomatic phrase used to convey the act of generating or increasing support, enthusiasm, or interest for something. It originated from the practice of using drums to attract attention or gather people in olden times. When someone is "drumming up" support, they are taking proactive steps to rally others or raise awareness. The idiom "drum up" can be related to idioms such as "crank up," "light a fire under," and "come up with." These idioms further emphasize the acts of increasing, motivating, and creating respectively. It is important to consider the specific context and regional variations when using or interpreting idiomatic expressions.

Example usage

Examples of how the idiom drum up can be used in a sentence:

  1. To attract more customers to the store, the owner decided to drum up business by offering a special promotion.
  2. The political candidate hired a team to drum up support for their campaign through door-to-door canvassing and public events.
  3. In order to create excitement for the new product launch, the marketing team worked hard to drum up anticipation among potential customers.

More "Promotion" idioms