installed base: Idiom Meaning and Origin

What does ‘installed base’ mean?

The idiom "installed base" refers to the number or quantity of a particular product, technology, or service that has been installed or currently in use in a specific market or industry. It denotes the existing user or customer base of a particular product or service.

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An idiom is a phrase or expression that means something different from the literal interpretation of its individual words. One such idiom is "installed base." This idiom refers to the number or amount of a particular product or technology that has been installed or is currently in use by customers or users. It is commonly used in business and marketing contexts to assess the market share and dominance of a specific product or brand.

The concept of an installed base is crucial in understanding the competitive landscape and market dynamics of technology industries. It helps companies gauge their market position, evaluate the success of their products, and make informed decisions regarding future investments and strategies.

In the smartphone industry, for example, the installed base refers to the number of active smartphones in use by consumers. This metric allows companies to assess their market share and track the growth or decline of their user base over time. It also provides insights into customer loyalty and the potential for future upgrades or replacements.

Beyond technology, the term "installed base" can be used in a broader sense to apply to any product or service that has been deployed or installed for use. This includes industrial equipment, appliances, and even infrastructure projects.

Assessing the installed base is essential for businesses to understand their market position and customer adoption and usage patterns. It provides valuable insights into the size of the market and the potential for growth. By understanding the installed base, companies can tailor their strategies and offerings to meet the needs of their target customers.

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Now let's discuss how the idiom "installed base" is related to the following idioms:

The first idiom is "bottom the house." This idiom means to completely fill or occupy a venue or space. When it comes to the installed base, a product or technology that has a large number of users can be said to "bottom the house." This means that it has a significant market share and a substantial number of customers using it.

The second idiom is "born and bred." This idiom refers to someone who is native or originated from a particular place. In the context of the installed base, a product or technology that has a strong presence in a specific market can be said to be "born and bred" in that market. It has been widely adopted by customers and is deeply ingrained in the market.

The third idiom is "full-fledged." This idiom means complete or fully developed. When referring to the installed base, a product or technology that has reached a high level of maturity and is widely accepted can be described as "full-fledged." It has gained significant traction in the market and is considered a staple or standard in its industry.

The final idiom is "late model." This idiom refers to something that is recent or modern. In the context of the installed base, a product or technology that is part of the late-model installed base is one that belongs to the most recent generation or iteration. It represents the latest advancements and features available to customers.

The idiom "installed base" refers to the number or amount of a specific product or technology that has been installed or is currently in use by customers in a particular industry or market. It is a crucial metric for businesses to assess their market position, understand customer adoption and usage patterns, and make informed decisions regarding future strategies. Additionally, it can be related to idioms such as "bottom the house," "born and bred," "full-fledged," and "late model."

Example usage

The idiom *installed base* can be used in a variety of sentences, such as:

1. The tech company is launching a new product, and they hope to capitalize on their existing installed base of customers.

2. The car manufacturer announced a recall for all vehicles in their installed base that were manufactured between 2010 and 2015.

3. In order to increase its market share, the smartphone company needs to convince customers to switch from their competitors' installed base.

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