sell down: Idiom Meaning and Origin

What does ‘sell down’ mean?

The idiom "sell down" means to reduce or decrease the number or amount of something that is being sold. It typically refers to selling stocks or shares in a company.

Idiom Explorer

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Sell down has multiple meanings and uses. One of its primary meanings refers to gradually or systematically reducing one's holdings or disposing of assets, often in the financial context of selling stocks or investments. For example, an investor may decide to sell down their portfolio to mitigate potential risks.

In addition to its financial connotation, sell down can also be used in retail or business settings to describe selling merchandise at a lower price to clear inventory or generate sales. For instance, a store owner might say, "We need to sell down our remaining winter clothing to make room for the new spring collection."

Another way sell down can be used is figuratively, to describe the act of undermining or devaluing an idea, concept, or belief. This usage has a negative connotation and implies a conscious effort to diminish the value or significance of something. For example, the opposition party may try to sell down the government's proposed policies by highlighting potential flaws and inconsistencies.

The idiom "sell down the river" is a phrase with a different meaning, but it shares the word "sell" with sell down. "Sell down the river" means to betray or deceive someone, often by putting their interests at a disadvantage. It is believed to have originated during the time of slavery in the United States, when enslaved individuals were sold from the Upper South to the Deep South.

Sell it now, don't bring it down.

The idiom "pare down" is another idiom related to sell down. "Pare down" means to reduce or decrease something, often by removing unnecessary elements or simplifying. It can be used in a variety of contexts, such as when organizing or decluttering a space, streamlining a process, or simplifying a piece of writing. For example, a person may pare down their wardrobe by getting rid of clothes they no longer wear.

"knock down" is another idiom related to sell down. This idiom means to reduce the price or value of something. It can be used in various scenarios, such as when negotiating the price of a product or when auctioning off items. For instance, a seller may knock down the price of a car to attract more buyers.

The idiom "play down" is also related to sell down. "Play down" means to minimize or downplay the significance or importance of something. It is often done to reduce the impact or attention given to a particular event or situation. For example, a politician may play down a controversy to avoid negative publicity.

"sell bargains" is another idiom related to sell down. "Sell bargains" means to sell items at a discounted or reduced price. It is often used in the context of selling products or goods that are considered good deals or value for money. For example, a store may advertise a sale where they sell bargains on electronics or clothing.

Sell down is an idiom with various meanings and uses. It can refer to gradually reducing one's holdings or disposing of assets, selling merchandise at a lower price, or undermining and devaluing an idea or belief. Additionally, there are related idioms such as "sell down the river," "pare down," "knock down," "play down," and "sell bargains," each with their own distinct meanings. These idioms showcase the flexibility and nuance of language, allowing individuals to convey complex ideas and concepts in a concise yet effective manner.

Example usage

Examples of how the idiom "sell down" can be used in a sentence:

  1. He decided to sell down his shares in the company to reduce his investment risk.
  2. The company's decision to sell down its inventory resulted in a significant decrease in costs.
  3. When the stock market crashed, many investors panicked and started selling down their holdings.

More "verb" idioms